Objective:
A company specializing in AI-based solutions, aimed to modernize and refresh its website to better represent its innovative offerings, such as the integration of ChatGPT with various websites. The goal was to create a user-friendly and visually appealing multi-page website, moving beyond its outdated one-page design.
Challenge:
The existing website was outdated, both in terms of content and design. With minimal information and an uninspiring style, it was not effectively communicating the company's technological advancements or value propositions. The client needed a design overhaul that better reflected its cutting-edge AI services while ensuring the website provided more comprehensive information to its users.
Solution:
Our team created a comprehensive design overhaul for the Client’s website, starting with a colour scheme and typography selection that aligned with their existing logo and brand identity. Detailed wireframes were developed, and after careful review and approval from the client, the new multi-page structure was implemented. This new structure allowed users to easily access vital information about the Client's services, including product details and company background. The design focused on enhancing usability and making the site visually engaging.
Technologies:
- Figma: Used for wireframing and prototyping the new website design, ensuring all user flows were intuitive.
- Photoshop: Employed for detailed visual adjustments and finalization of the site's aesthetics.
Results:
The updated multi-page website now offers users a seamless experience and better access to information, effectively showcasing Client's innovative AI-based solutions. The Client was pleased with the quick turnaround and minimal need for revisions due to clear communication and understanding of requirements. The project was completed in two weeks by a team of two designers, and the new design positions Soki AG as a forward-thinking leader in AI technology.
